Jun
Organic Church Marketing
Organic? So you mean… biodegradable? “Save the trees” marketing?
No… not even close…
Maybe a better way to describe what I am talking about is: fundamental.
I had actually started a blog on “Creating a Church Marketing Plan” and realized that I had not yet expressed the MOST important piece of church communications: relationships.
One of the churches I am working on building a website for, Truth Community Fellowship, is a prime example of an organic church. They don’t do marketing in terms of mail campaigns or advertising. They market the heart. By creating healthy relationships among the body, God opens doors to new relationships in the community! When Christians are engaged in healthy relationships that means that they not only accept each other for who they are, but are confrontative and honest about their feelings. Its a natural way of building people’s trust. And trust is not something you can gain from a cheap, colorful postcard. It is absolutely something that has to be earned.
So, tell me something more fundamental than trust?
I feel that NOT using the word fundamental is a very good thing. The word in context of church/Christianity has some nasty connotations. For instance prune faced people in out of date clothes carry sign saying God hates (fill in the blank here).
Because so many “religious” words have become polluted we need different tags to attach to, that is IF we are truly different. When our relationship with the Triune God is vibrant it affects our relationship with all human beings, in a positive way.