18
Jun
by Jen2 Comments »

The Girl Effect

This is one of the most effective, persuasive and engaging viral ads I have ever seen: The Girl Effect.

 

What is so important about this viral ad (besides what I JUST said)? 

1. It states a need
2. It provides a solution
3. It is contagious
4. It is EVERYWHERE

I found it on Katya’s Nonprofit Marketing Blog, but I also found it on facebook. AND of course they have their own page on YouTube. 

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This entry was posted on Wednesday, June 18th, 2008 at 3:39 pm and is filed under Social Media Optimization. You can follow any responses to this entry through the RSS 2.0 feed.

comments

2
  1. June 18th, 2008 | Crystal W says:

    This is a brilliant ad. I loved it. It seems like it would be an incredibly economical route for advertising a non-profit also (assuming you took a similar direction).

  2. June 25th, 2008 | Jim Spence says:

    Tuesday I was searching for sites related to Marketing and specifically non profit marketing plan and I found your site.

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