09
Sep
Sep
SEO is not important… its critical
What is SEO? Wikipedia defines it as improving quality traffic to your website via search engines with targeted key words.
Basically, the higher up your search results appear, the more targeted customers will come to your website.
Why is it critical? Galleon-SEO in the UK said it perfectly:
- 87% of all visitors come from the top listings
- The majority of people online use search engines
- 3.5 billion websites compete for the top slots, but only a few make the top listings
So, you don’t JUST want an online business card? How are people going to find your site if you are not in those top listings?!
In Chris Brogan’s new e-book he explains:
“My friend and interactive media strategist Adam Broitman calls Google a “reputation management system.” I love it. Essentially, what Google knows is whatʼs true, as far as the uneducated are concerned. So, how does Google come to accept you as the authority on something? There are a few measurements to that at present.
- Inbound links from other sources – if someone is linking to your website, you must have information of value, especially if that someone whoʼs doing the linking is important.
- Outbound links to quality material – this is actually more for human love, but certainly helps prove that youʼre a lively presence.
- Readable, searchable pages – if Google can tell what youʼre talking about at your website, you probably are trying to offer something to the world.
- Constantly updating content – Google values freshness over staleness (donʼt we all?)
- Listed in directories – Google wants to know that youʼve submitted your site for inclusion in the more prominent search engines and website directories.
- Mechanical quality – Google has a lot of other things it values, like well-written websites that follow standards, and itʼs a little bit of learning to understand them all.
- Hubspot makes a free Website Grader tool that would help you understand a bit.”
We also do a free website report card but ours is not automated and therefore not instant. Also, we have several SEO packages that we offer.
Contact Me for details
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