Marketing Helper » Blog Archive » American Express’ Cause Marketing

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by Jen2 Comments »

American Express’ Cause Marketing

I love cause marketing. Companies may not always have the right motive when carrying out a campaign based on a good cause – but if you are going to put money into marketing, at least it is also benefiting society.

Here is a great example of a campaign by American Express for clean water.

Thoughts?

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This entry was posted on Thursday, October 9th, 2008 at 4:49 pm and is filed under Social Media Optimization. You can follow any responses to this entry through the RSS 2.0 feed.

comments

October 10th, 2008 | Joe says:

If you love cause marketing you should check out my blog http://www.selfishgiving.com. You can also follow me on Twitter. You can just search under JoeWaters.
October 14th, 2008 | Kelly Watson says:

I go back and forth, but I think I’m ultimately FOR cause marketing if it indeed raises money for a good cause … you know, more money than they spend on the marketing itself.