“…They’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business — including yours.”

Business Week said this in 2005. Now just think… with the evolution of blogging, twitter and other social media in the past 3 years – what has changed? 

Business week addresses that here:  http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm

“…It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite. (And yes, that goes for us, too.)”