Jan
Become a Trust Agent Conference Call Notes
Creating a Profitable Niche Blog: Part One
Becoming a Trust Agent
The following notes are taken from the Social Media 101 weekly conference call for members. We discussed the foundation to getting started with an online presence by doing the critical research and then using that to become a thought leader and what Chris Brogan calls a “Trust Agent.”
Definition of Social Media: Tools for marketing and publicizing your business on the web
The Social Media Mix:
1. Public Relations Strategy
a. Research
b. Planning
c. Implementation
d. Evaluation
2. Technology
3. Social Media!
Trust Agent: People who use the web in a very human way to build influence, reputation, awareness, and who can translate that into some kind of business value.
Aristotle’s Means of Persuasion:
1. Ethos: Credibility
Example: LinkedIn
2. Pathos: Emotional Appeal
Example: Facebook
3. Logos: Logical Appeal
Example: Blog
Combines all three: Twitter
Friday’s Call: The Elements you need to Create a Brand. Sign up for SM101 here >
Sign up for Social Media Laboratory February 5.
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