First, of course, you have to have a niche. Anytime I want to create a new product I always find a need that is not being filled. That’s where I find my niche. 

For example, social media 101 was created for small business professionals who are familiar with social media but need help juggling the many social media tools available to effectively create new leads. 

So I guess part of finding a niche is also finding a good product. 

In the real estate boom a few years back I knew a realtor who only sold historic homes because he was a history buff who was familiar with the age of the home based on the architecture and type of wood used.

Once you have the essentials what are the first steps in creating a profitable niche blog?

1. A good domain name

2. An attractive, clean blog theme (we always use wordpress)

3. Valuable content that uses good key words so search engines will find you

4. A promotional plan that allows and tracks convergence

Join me for an SM101 conference call this Friday at 2:30 p.m. to discuss in more detail how you create a profitable niche blog. Sign up for SM101 here >