Comments on: Juggling Multiple Social Media Tools http://www.marketing-helper.com/2009/01/juggling-multiple-social-media-tools/#utm_source=feed&utm_medium=feed&utm_campaign=feed Accellerating You-ser Driven Media Mon, 09 Aug 2010 21:32:58 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Trackback Submitter http://www.marketing-helper.com/2009/01/juggling-multiple-social-media-tools/comment-page-1/#comment-502 Trackback Submitter Wed, 03 Jun 2009 04:54:16 +0000 http://www.marketing-helper.com/?p=125#comment-502 Post trackbacks and comments to remote blogs automatically with Trackback Submitter! This tool will submit your comments to millions of blogs automatically. Trackback Submitter - the most powerful tool on the planet to submit trackbacks automatically! Post trackbacks and comments to remote blogs automatically with Trackback Submitter! This tool will submit your comments to millions of blogs automatically. Trackback Submitter – the most powerful tool on the planet to submit trackbacks automatically!

]]> By: Brand4profit http://www.marketing-helper.com/2009/01/juggling-multiple-social-media-tools/comment-page-1/#comment-450 Brand4profit Thu, 08 Jan 2009 07:24:49 +0000 http://www.marketing-helper.com/?p=125#comment-450 The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now. Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction. While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

]]> By: Pages tagged "juggling" http://www.marketing-helper.com/2009/01/juggling-multiple-social-media-tools/comment-page-1/#comment-449 Pages tagged "juggling" Tue, 06 Jan 2009 20:57:01 +0000 http://www.marketing-helper.com/?p=125#comment-449 [...] bookmarks tagged juggling Marketing Helper » Blog Archive » Juggling Multi... saved by 5 others     originalmadomen bookmarked on 01/06/09 | [...] [...] bookmarks tagged juggling Marketing Helper » Blog Archive » Juggling Multi… saved by 5 others     originalmadomen bookmarked on 01/06/09 | [...]

]]> By: Marketing Helper » Blog Archive » First Steps to Creating a Profitable Niche Blog http://www.marketing-helper.com/2009/01/juggling-multiple-social-media-tools/comment-page-1/#comment-448 Marketing Helper » Blog Archive » First Steps to Creating a Profitable Niche Blog Tue, 06 Jan 2009 02:42:21 +0000 http://www.marketing-helper.com/?p=125#comment-448 [...] 101 was created for small business professionals who are familiar with social media but need help juggling the many social media tools available to effectively create new [...] [...] 101 was created for small business professionals who are familiar with social media but need help juggling the many social media tools available to effectively create new [...]

]]> By: Pete Hollier http://www.marketing-helper.com/2009/01/juggling-multiple-social-media-tools/comment-page-1/#comment-446 Pete Hollier Fri, 02 Jan 2009 16:57:41 +0000 http://www.marketing-helper.com/?p=125#comment-446 An excellent post I find myself and my clients being overwhelmed by the opporutunities availalbe for Social Media interaction. Your advice is relevant and concise I look forward to reading more Pete An excellent post I find myself and my clients being overwhelmed by the opporutunities availalbe for Social Media interaction.

Your advice is relevant and concise I look forward to reading more

Pete

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