For those Central Virginia blog owners who want to participate in Friday 2.0’s first ever “Blog-Off” Competition (to win a great prize OR to get free feedback) – here is our first set of criteria. 

Our judge for Search Engine Optimization will be Phil Tucker of Tucker Consultancy. 

Criteria for SEO… do you have good:

1. Content … is king! Not only is this where you plugin solid and useful content that make people want to read, but it is where search engines are fed and how they rate you on relevance and popularity. 

2. Incoming Links. The more links you have the more often Google is going to visit. 

“The easiest way to gain quality links from other sites is to link to sites to let them know your site is there and hope for a reciprocal link.” – Phil Tucker

3. Website Title. Is your website topic going to be understood by Google? What are the key words used in your title and domain name and are they relevant?

4. Heading Tags. Are your headings in H1 tags? What does this mean?! Hmm, maybe you should do some research on basic HTML and heading tag structures. 

5. Internal Linking. Of course, you want to use relevant content throughout your site… but if you are using relevant content, it should be easy to link to other relevant content within your site. 

Read what Phil Tucker has to say about his ‘Top 10 Search Engine Optimization Tips” >