I just finished putting up a site for speaker and coach David W. Mills.

Goals: 

1. Gain site traffic from churches who want to grow

2. Sell some Needs Assessment Kits

3. Get speaking and coaching engagements

How to Designed the Site to Meet our Goals:

• Got professional photos and put them on the homepage
• Created a logo and a brand
• Made his bio visible
• Highlighted his speaking topics in featured articles on the homepage
• Used key word research to target users
• Created a press page for speaking and coaching topics as well as a press contact
• Created an easy convergence method (a way for people to buy products)