Unlike a “social” network, LinkedIn is a “business network” that I like to refer to as an online resume.

LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.

LinkedIn is just like any other marketing tool – you have to have a goal and a strategy to get there. It can be used to make new business connections and potential leads, to apply for job positions and to build business relationships in your target geography. 

Here are some tips on using LinkedIn effectively:

1. Create a strong profile. Make sure you fill in all the fields. 

2. Make connections to people you already know. The more connections you have, the more credible you look. 

3. Get References (give referrals to get referrals!).

2. Set a goal for your LinkedIn. What do you want to accomplish from using it? What types of people would you like to make connections with and what do you want from those connections? Maybe you need to make 5 new sales in the next 30 days from small business owners. Make that your goal! 

3. Target specific companies or people. Once you set your goal you should know who you need to target. Check out your connections’ connections! See who your 2nd and 3rd degree connections are and request an introduction.

Other Helpful Resources

• Five LinkedIn Tips
• How Many Connections is too many?