Did you know that you are already branded? You already have a personality that nobody else can match. You have qualities that people think about… whether you like it or not.

You ARE a brand. 

This is kind of what Web 2.0 is all about. When people started embracing the interactive web they had the opportunity to customize their image. We now have the opportunity to get to know someone even BEFORE we meet them in person! 

So, it has been called “Me 2.0″ and we have an opportunity to embrace the brand called “You.” 

How do you brand yourself?

How do you brand something that has already been branded? That’s just it… you have already been branded! So the process is actually discovering that brand and promoting it. 

1. Make “you” solid. Get to know your strengths, find out what people like about you and what turns them off. There is a great book called “Strengths Finder 2.0″ that does a great job of helping you figure out your strengths. Ask: What can I offer that nobody else can? 

2. Make “you” unforgettable. Big companies try to make an impression. So make a foundation for your brand that includes a picture or avatar, a sharp one-liner that describes you, and a 30-second advertisement that leaves people with an impression. 

3. Make “you” visible and duplicatable. Make sure you put yourself everywhere… people need to know you exist.