If you are like most people, you are going to have trouble fitting your life story into 160 characters. 

This is 160 characters right here:  Hi my name is Jen … I live in Virginia with my husband David and son Kaleb … I like teaching people about social media.

Ok… so maybe that wasn’t so hard. But, that one-line bio isn’t very exciting is it? It doesn’t show much of my personality, does it? Plus… I don’t really even like calling what I do “social media” because it gives people the wrong impression of what I really do. 

I like the phrase “public relations specialist” because I believe that public relations and advertising have evolved to include online tools like twitter and facebook… and blogging!

What about this one? A Public Relations Specialist on Social Media Optimization.

Ok… well that doesn’t really give me a personality, does it? 

Here are a couple that I love: 

@JanPhillipsMoss – Network Marketing, Social Media, MLM, HomeBusiness Entrepreneur, SEO, Blogger, Flight Attendant, Banjo Player, Wife, Homeschool Mom, Realtor, Love Football Too!

@apharmtech - Just a quirky gal living in Rockford MI. I love Xango, the internet and my hubby. And I refuse to grow up..

Not only do those descriptions give profession and background, but they also include a hint of fun and a glance into their personalities. 

So what are the elements that make a successful Twitter Bio?

1. You-ness. Unique character traits that make you who you are. What makes you different than other people? Choose a few words that describe you and work with them. 

2. Your professional title? Or maybe the company you work for? What could you say that would sum up what you do, what you want to accomplish, or bring you new clients?

3. Legibility. Make sure its easy to read and it flows well. 

Be clever. Make people want to stay and read all of your recent twitter posts! If you aren’t a creative person, use thesaurus.com and browse through other people’s twitter bios… you are bound to get some ideas.