I am writing this blog out of frustration. Too many times we are pushed into a corner and taken advantage of. So let’s talk about happens when you break your commitments or take advantage of others. What happens to your public perception? What do you think people say about you?

There are a few reasons reasons I want to talk about keeping commitments:

1. Making and keeping commitments are one way of positioning yourself above the competition, therefore an element of marketing.

2. Keeping commitments should be part of the integrity of who you are – and not kept out of the wrong motive.

3. Breaking commitments are one way of ruining your reputation completely.

How often do you hear stories about good customer service? Maybe here and there. But how many times do you hear stories about bad customer service. ALL THE TIME, right?

Someone once told me, “We have two ears and one mouth… social marketing developed because companies weren’t using them proportionately! We want to be heard!”

Its true. There is a revolution in customer service now with social media. If you aren’t careful – you are going to be the buzz on Facebook.  You never know who people know.

I take pride in my integrity. I work hard and I go above and beyond the scope of work in our agreements to make sure that clients are happy and that they get what they are paying for.

If we make commitments, we should keep them. It’s that simple.

Social Media is ‘You’ Marketing

One huge difference between traditional marketing and social media is that instead of representing a company, you are representing yourself.

So let me ask… do you know who you are? Do you know why your customers come back? If you have a hard time keeping customers, evaluate your commitments and the integrity of your services.