Standing out constantly reminds me of high school, where off-the-wall fashion and a boldness to be something that was controversial gave them the ability to constantly be watched and noticed.

But “standing out” doesn’t always mean being revered or criticized for being different. And when it comes to being online, there is nothing so common as to do something different or innovative.

So what does it mean to stand out online?

When it comes to the internet we aren’t talking about a high school class of 200 + students. We are talking about 500 million people who are actively using Facebook or searching Google daily. So to understand this concept we first have to narrow down our target market and define our niche.

What people group are you trying to appeal to? Who is your niche? Where can you find them?
When it comes to the internet, stick with the concept of “quality over quantity.” For example, it isn’t HOW many twitter followers you have, it is WHO you have following you.

“I want to stand out online among Virginia small business owners who are trying to embrace technology to better their online marketing.”

Ok, it’s your turn: I want to stand out online among: ____________________________________

What does it mean to stand out online to your target niche?

Again, unlike high school, standing out doesn’t necessarily mean that you are constantly being revered or criticized for your actions or fashion sense. For small businesses we are just trying to grow. It means you are noticed, acknowledged and recognized for the work you do or product you sell. You aren’t in the limelight all day long, but instead people keep you top of mind in your field of expertise. You are the go-to expert in your niche!

So what is your online goal? What kind of attention do you want to receive? How many regular blog readers do you want gain?

“I want to stay top of mind to Virginia business owners who are looking for advice on their online marketing and websites.”

Your turn. I want to stay top of mind for: _______________________________________

So that’s it. Standing out online means being considered and recognized by your target market for your specific area of expertise. And remember that after you know what standing out online means for you, define some goals and strategies on how you can get there.

For help on defining your “stand out action plan” register for tomorrow’s workshop. Or email me for coaching.