Sitting in a coaching session last week I was instructing a business owner to add outgoing links to her new website. The benefits?

• Better search rankings: the more links you have the more Google will think you have relevant content
• Value: The more resources you give your consumers the more they will want to come back!

“But, I was told that outgoing links would make people leave my website”

True. But if they don’t find what they are looking for they are going to leave anyway. The trick is to make sure the outgoing link is to a “blank” page to open the link in a “new window” so they won’t leave your website.

Problem solved!

Try this on for size, an outgoing link to get instructions on creating links that open in new windows! Look, mom, I can tie my shoes!