Marketing Helper » Portfolio http://www.marketing-helper.com Accellerating You-ser Driven Media Tue, 12 Apr 2011 15:14:18 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 http://www.marketing-helper.com http://www.marketing-helper.com/wp-content/themes/Post_It/Indigo/images/favicon.png Marketing Helper Turning a Blog Site into an Online Press Kit http://www.marketing-helper.com/2009/05/turning-a-blog-site-into-an-online-press-kit/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.marketing-helper.com/2009/05/turning-a-blog-site-into-an-online-press-kit/#comments Mon, 04 May 2009 16:36:08 +0000 Jen http://www.marketing-helper.com/?p=317 I just finished putting up a site for speaker and coach David W. Mills. dm

Goals: 

1. Gain site traffic from churches who want to grow

2. Sell some Needs Assessment Kits

3. Get speaking and coaching engagements

 

 

How to Designed the Site to Meet our Goals:

  • Got professional photos and put them on the homepage
  • Created a logo and a brand
  • Made his bio visible
  • Highlighted his speaking topics in featured articles on the homepage
  • Used key word research to target users
  • Created a press page for speaking and coaching topics as well as a press contact
  • Created an easy convergence method (a way for people to buy products)

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