After teaching a social media crash course workshop yesterday with the Bedford Chamber of Commerce, I realized how confusing Facebook really is for business owners who just want to open an account for their company! (Or nonprofit)

An educational nonprofit “Safe Surfing” – a safe internet education program was there learning how to create a business page for the cause. But when they went to Facebook.com and clicked on “Create a Page for a Celebrity, Band, or Business” it wouldn’t allow them to create just a business page.

“You must have a personal profile before creating a business page,” it said. After adding your business name, it asks you if you already have a Facebook account or would like to open a new one.

Another participant had a business profile that was created like a person. He used the first part of the business name as his “first name” and the last part as the “last name.” It let him created it and everything was fine. You could become a “friend” of the business.

But when his business name changed, he went to change it on Facebook and it told him he could not create a profile for his business, that he would have to create a personal profile and create a page for the business.

Page… profile… friends… followers… UGH!

Now he has to shut down that account and open a new account under his personal profile, just to change his business name. He will have to regain “friends” … or this time “followers.” and repost all of his information.

What a mess.

So, what’s the purpose of having a Facebook Business page, anyway?

Facebook Business pages are not to “sell” your product. In fact, if you do, Facebook will shut down your page. Not only does this keep social media a “social” tool but it also takes the pressure off of businesses to try and sell their products.

Facebook Business pages are setup by category, so they act more like online directories or phone books than anything else. Of course, the owner of the page can send its fan’s updates which – if done right – can lead to product sales. Business pages are important for business owners to make themselves available through. Do a search for “restaurant” in your Facebook search bar, then click on “Pages” on the left hand side, and all pages related to food will come up in your area!

When you do update your business page, it will come up in your fan’s network updates on their home pages.

Well, here are the rules and some tips on opening a business page on Facebook, to help you avoid a mess in the future:

• You cannot create a profile for a business, you can only create PAGES for businesses
• A business page must be attached to a personal profile
• Nobody will know – except for you – who’s personal profile is associated with who’s business page.
• If you need to associate your business page with a business email address which is separate from your personal account and email address, then you can create a secondary personal account if it is static and blank. Just know that when people search for you, they may find your secondary static account and wonder if it is you.
• A business page has less functionality than a profile
• People can only become “fans” of your business
• You should offer people something of value on your business page
• The purpose of a business page is NOT to “sell” people on it
• People can “review” your business using business pages
• Start some “discussions” on your business page that make you a credible expert

Tips to Help You Market Your Business Using Facebook Business Pages:

• Use it as your online portfolio, posting pictures or descriptions of your most recent work
• Offer coupons or discounts
• Give people a trial service through your Facebook page
• Write articles so people know you are a credible expert
• Give away tips
• Have video demos
• Link to your website where you CAN sell your product!

Questions?

A new infographic by Focus shows us exactly who is using the internet and how often, as well as who is blogging and why.

What sticks out to me:

• Men and women are using the internet equally.
• 38% of 65+ uses the internet
• 59% of internet users use it two or more times a day
• 28% of bloggers are 35-44 years old.
• 35% of bloggers are 45-64
• 25% of bloggers are 25-34.
• 41% of bloggers say they are “journalistic.”
• 54% of bloggers say they are “Expert.”

On February 5th Goddesses from all over Lynchburg will be joining me on a trip to Scoopville. Wait… goddesses? Scoopville? That’s right. Amazement Square’s annual women’s fundraiser, the ‘Gathering of Goddesses‘ has graciously invited me to teach the women all about social media.

But I am not just going to teach the ladies about social media. I am going to take them on a trip to Scoopville – where, (according to Lee Lefever from the Commoncraft Show), everyone makes ice cream:

The truth is that no one goddess makes ice cream the same way. Some make it creamy and soft, and others pack it full of swirls and candy drops. Some can make the best, to-die-for chocolate ice cream around, while others might try something more adventurous like pickle ice cream.

But no matter what ice cream each of the goddesses are going to make… I know it is going to be special and unique.

Well, as it turns out, making ice cream is just like social media. We each have a chance to share something unique about ourselves or the things we love. But… how are we going to stand out among all the other goddesses?

Join me at The Gathering of Goddesses on February 5th at 8:30 p.m.  for ‘The Social Media Secret’ … how to release your inner Goddess through social media.

Get info from Facebook about the Gathering of Goddesses >

Haiti saw a disaster. The United States responded. Not like they did in Katrina. Not with water bottles and trucks of goods. But with a million dollars, 10 at a time — donated from their cell phones.

So what do we know?

• Nonprofits have seen a major decline in giving in the United States
• Americans, more and more, and not satisfied unless they can get what they want instantly (instant gratification)
• New giving generations (18-24) won’t give or volunteer unless they can do so at their own will, whenever they please with no commitments of a time and place. (In a study by MTV)
• New giving generations (18-24) won’t get involved in a cause unless they either have a personal experience with something, or there is an existing community where they can engage with others (like Facebook!) (Again, a study by MTV)

How does this not change everything?

A few years ago the shift began to happen. Nonprofits started to realize that if they wanted to stay in the game they had to shift their nonprofit to an “organization” and position it as a “Cause.” Why? People don’t care about faceless organizations. They care about purposes and goals and real life.

They care about the girl who was so hopeless in her life that she cut. She cut her arms to make them bleed. So the cause “To Write Love on Her Arms” was born out of a story about a girl. Now the cause has helped over 80,000 individuals get through a period of depression, bringing a message of hope to the world.

From “Social Responsibility” to Making Real Change

Not everybody likes to feel like they have to be “socially responsible.” Social responsibility has become a word that most people use to refer to voting, or recycling.

Now with cell phones and social media, we have a way to give like never before. We can make change happen instantly, with the click of a button.We can make a difference and actually see the results.

Mobile Money

The Red Cross raised funds through cell phones and cell phone companies. But what if we had funds just like cash that could be transferred right from our cell phones? That day is coming, soon.

A New Definition for “Social Responsibility”

How much of that million dollars that the Red Cross raised, actually went to Haiti? How much of it went to the cell phone companies who collected the funds, and the SMS company? How much of it went to the Red Cross for “operating expenses?” How many people who donated to the Red Cross, knew about their history of bad press surrounding donations? That at least half of the donations they receive go to commissions and operating expenses?

I don’t care if you recycle, and frankly politics make me sick. But what movements have you been involved in lately? Who have you given $10 to, and did you check their background first? There are plenty of other organizations out there accepting donations to Haiti.

Being social responsible is about recognizing what is available to us and making wise choices. Don’t give just because you can, getting instant gratification.

Like they say at To Write Love on Her Arms: Be the movement.

RIP DJ Lewis

Nobody wants to be faced with this dilemma. But it is inevitable, for some sooner than others.

The dilemma came for me early last week when a friend informed me that my colleague and friend, DJ Lewis, had passed away. DJ was a vibrant, young man full of life and living. This came as a shock to me and many others.

DJ and my co-worker Rob Charles, had worked tirelessly for days on one of our DVD projects: Social Media Made Simple. D.J.’s diligence and dedication to the project got it to production just in the nick of time.

It was that same day that I was faced with my dilemma. I know this seems petty, but I thought about going to his Facebook page to remember him and mourn our loss. But I didn’t know whether to write on his Facebook wall, or leave it empty like a ghost town. The thought hurt.

It reminded me of when my husband’s good friend Jeremy past away a few months ago, and later we found some ridiculous statements made from “Jeremy” on his own Facebook account. It was insulting.

You know, Facebook – and all statements made on the internet – don’t just go away. They are fairly permanent. So to write on someone’s Facebook wall after they die… although somewhat symbolic it is also kind of a big deal. You can’t just “Facebook around” when it comes to death. It is serious.

And it has always been serious. When I was in college working for the newspaper I wrote a piece about a professor who had died, and someone created a false email account with his name on it and started sending hate mail. Facebook wasn’t around, then. But it was just as insulting. And just as serious.

But today Rob sent me an email with a link to DJ’s Facebook page. I was relieved to know that some of his friends had logged into his Facebook account, and created a memorial out of it. It now is a living page with notes to DJ, about DJ, pictures, memories and emotions.

His status said: We have lost a wonderful friend in DJ- in his memory, we are opening this page as a memorial, a common ground to share memories and thoughts about this great man.

I got to say my goodbyes, too:

Twitter gets even better! In order to energize people to continue using Twitter.com they have given us even more ways to organize our relationships. Here are 4 updates for making lists, refreshing tweets and retweeting.

Starting tomorrow morning I will be leading a new social media networking group with the Bedford Chamber called “Coffee & Conversation.”

The group will be held every other Thursday at Cup-A-Joe on South Street in Bedford.

Tomorrow’s topic will be “Improving Your Online Presence.” We will be discussing:

• The biggest questions and controversies about social media
• 5 things you can do to improve your online presence
• How chamber members can help each other’s businesses using social media

I am also beginning to host small group coaching sessions, learn more by going to the Coaching page here.

Social media has become a topic that no small business professional can afford to ignore! Blogging, Twitter, Facebook, LinkedIn… what are their purpose and how do you use them? How can you use social media to cut marketing costs while creating new leads for your business? Learn which tools you need to grow your small business, and develop your marketing plan for 2010!

What: Social Media Coaching Groups
Includes: A la carte group coaching sessions and personal marketing planning.

Also Learn to:

Cost: $25 per group session and $50 for individual coaching

Call (434) 336-3303 or email jen@jailbreakcreative.com to schedule a coaching session!