http://www.marketing-helper.com Accellerating You-ser Driven Media Tue, 12 Apr 2011 15:14:18 +0000 http://backend.userland.com/rss092 en Doing "letter to the editor" campaigns can be an effective way of getting group messages heard. For example, if the local Chamber of Commerce wanted to send a message to local city representatives about a bill that would affect local businesses, they might engage their members to each write a ... http://www.marketing-helper.com/2011/04/7-steps-to-writing-a-letter-to-the-editor/#utm_source=feed&utm_medium=feed&utm_campaign=feed If you are a WordPress website owner you know how important it is to 1) backup your data, or 2) be able to upgrade your website. Exporting your data regularly is a safe way to save your posts, pages and comments - and it is also how you would move your ... http://www.marketing-helper.com/2011/03/exporting-or-importing-your-wordpress-data/#utm_source=feed&utm_medium=feed&utm_campaign=feed Sitting in a coaching session last week I was instructing a business owner to add outgoing links to her new website. The benefits? Better search rankings: the more links you have the more Google will think you have relevant content Value: The more resources you give your consumers the more they will ... http://www.marketing-helper.com/2011/03/myth-adding-links-to-your-website-will-help-people-leave/#utm_source=feed&utm_medium=feed&utm_campaign=feed Thanks to my Blogging 101 class with the Retail Merchants Association, my students inspired me to blog again! Here we are: The sound quality isnt that great but hey... that's free videocasting software for ya! ... http://www.marketing-helper.com/2011/02/editing-posts-pages-and-widgets-in-wordpress-basic-tutorial-1/#utm_source=feed&utm_medium=feed&utm_campaign=feed If you are a blog owner and want people to be able to subscribe to new updates on your blog via email, you can use feedburner to set that up. But you may be interested in learning about who subscribes to your RSS account. Here are detailed instructions on logging ... http://www.marketing-helper.com/2010/10/instructions-on-finding-your-feedburner-rss-subscribers/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.marketing-helper.com/2010/09/advertising-a-love-story/#utm_source=feed&utm_medium=feed&utm_campaign=feed Social Media has become a place to create wider and deeper relationships - both personal, and business. By keeping in touch with everyone you meet you are able to maintain some level of friendliness. Many of us Facebook and Twitter users have become acustom to reading about other people's professions, and ... http://www.marketing-helper.com/2010/09/social-media-etiquette-what-would-you-do/#utm_source=feed&utm_medium=feed&utm_campaign=feed Standing out constantly reminds me of high school, where off-the-wall fashion and a boldness to be something that was controversial gave them the ability to constantly be watched and noticed. But "standing out" doesn't always mean being revered or criticized for being different. And when it comes to being online, there ... http://www.marketing-helper.com/2010/07/stand-out-online-what-does-it-really-mean/#utm_source=feed&utm_medium=feed&utm_campaign=feed I've received multiple requests as of late to design websites that are in the "F" Shape - and for good reason. According to Heatmap eye movement studies: "...eye movements move in the shape of an F. First users read in a horizontal movement across the header. Then they read in another ... http://www.marketing-helper.com/2010/07/the-f-factor-debunked/#utm_source=feed&utm_medium=feed&utm_campaign=feed Happy Independence weekend, everyone! In lieu of our weekly Friday 2.0 meeting which was canceled due to vacationing, I have compiled a list of news items I would have normally presented this AM. Facebook can now recognize facial features. Google has offered this feature on Picassa already, but now Facebook has integrated ... http://www.marketing-helper.com/2010/07/weekly-social-media-report/#utm_source=feed&utm_medium=feed&utm_campaign=feed