Speaking Topics:

Professional training and speaking topics include:

• An Introduction to Social Media for Businesses
• Beginners’ Beginners’ Hands-On Social Media Training
• Women, Influence and Social Media

An Introduction to Social Media for Businesses

Social media are just tools for marketing and publicizing your business on the web. If you optimize your time and energy in the right way you can grow your small business. You aren’t meant to be an expert in the social media field! But you can continue to be an expert in your own field and use social media experts to make a smooth transition from industrial media to the infinite possibilities of publicity that the internet offers.

Learn how to use social media tools to cut costs and increase your organization’s reach. We will take you through the necessary steps of creating a social media optimization plan specific to your niche, products and services.

• What is Social Media?
• Does it Matter?
• What Social Media Tools should i be using?
• How can I use each social media tool effectively?
• Using Social Media in Cooperation with other marketing efforts?
• What are the steps in creating a marketing plan using social media?
• Do’s and Don’ts of Social Media

Beginners’ Beginners’ Social Media Training

A hands-on training on the use of Facebook, Twitter, LinkedIn and YouTube

Social media isn’t new, it’s just an acceleration of what we already know how to do: build relationships!

I will take participants step-by-step through creating accounts for, and using, the four most popular social media tools. Join other business owners in the computer lab at CVCC-Bedford Campus and leave confident that you can build new business relationships using the internet.

• What is social media?
• Creating a Facebook account
• Facebook wall, news feed, lists, events, groups, pages and more!
• Creating a Twitter account
• Twitter posts, following, gaining followers, re-tweeting and more!
• Creating a LinkedIn account
• LinkedIn status updates, groups, connections, recommendations and more!
• Creating a YouTube account, creating videos, posting videos and more!
• Connecting all of your social media platforms together

Recommendations for participation:

• Participants should have some experience using web browsers
• Participants should have an email account (i.e. AOL, Yahoo, Gmail, etc.)

Women, Influence & Social Media

Women are social beings made for relationships! And with social media tools like Facebook and Twitter, women are in a unique position. Whether its for your job, your cause, your church or your family, women are in a critical position and social media tools can give us influence we cannot ignore.