…what do you mean, “Social responsibility?” Don’t I only have a responsibility to MY organization, MY cause, and MY paycheck? 

And even I never really got past the fiscal goals of social media (costs less, increases sales), until I talked to @joegerstandt and @appomattox_news over the weekend at the Social Media Seminar. 

“The way we approach leadership is shifting and that part of the future and part of the crossroads we are at now is that we are shifting away from relying on the “experts” at the top of the organizational charts and relying more on groups of people coming together regardless of title to share ideas, information, perspectives and to drive positive change.” (via @joegerstand on the Social Media River)

Imagine if you could double your donor base in a year? Imagine how many people you could reach with your cause message if you had 1,000 twitter followers… who all had 1,000 followers. Imagine if you could rally all of those people and their friends around your cause and your message to drive that positive change you have been working so hard for? 

GuideStar gives us some more practical reasons, here.

Here is a great example of a campaign by American Express for clean water.

Thoughts?

What is so important about this viral ad (besides what I JUST said)? 

1. It states a need
2. It provides a solution
3. It is contagious
4. It is EVERYWHERE

I found it on Katya’s Nonprofit Marketing Blog, but I also found it on facebook. AND of course they have their own page on YouTube.