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	<title>Marketing Helper &#187; communication</title>
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		<title>How to Blog to Increase Readership</title>
		<link>http://www.marketing-helper.com/2008/08/how-to-blog-to-increase-readership/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.marketing-helper.com/2008/08/how-to-blog-to-increase-readership/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 14:23:13 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[FeedBlitz]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Online Social Marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://www.marketing-helper.com/?p=16</guid>
		<description><![CDATA[I am about to help out Linda Settles with her new blog, and I was looking for some quick pointers to help her out. I came across Seth Godin&#8217;s &#8220;riffs on marketing, respect, and the ways ideas spread&#8221; &#8211; this is a really good article: How to get traffic for your blog. Pay attention to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="float: left; border: 1px solid black; margin-left: 5px; margin-right: 5px;" src="http://sethgodin.typepad.com/head-clickme2.gif" alt="Seth Godin's head" width="160" height="270" />I am about to help out<a title="Seth Godin's Blog" href="http://sethgodin.typepad.com/seths_blog/" target="_blank"> </a><a title="Author Linda Settles" href="http://www.lindasettles.com" target="_blank">Linda Settles</a> with her new blog, and I was looking for some quick pointers to help her out. I came across Seth Godin&#8217;s &#8220;riffs on marketing, respect, and the ways ideas spread&#8221; &#8211; this is a really good article: <a title="Seth Godin's Blog" href="http://sethgodin.typepad.com/seths_blog/2006/06/how_to_get_traf.html" target="_blank">How to get traffic for your blog</a>. Pay attention to #18, 19 and 40. </p>
<p>Some trends in well-read blogs that I came across&#8230;</p>
<p> </p>
<div>1. Frequently updated</div>
<div>2. Short and to the point</div>
<div>3. Interesting to read</div>
<div>4. Includes pictures in every blog</div>
<div>5. Includes video and/or audio on occasion</div>
<div>6. Clever titles</div>
<div>7. Includes at least 3 backlinks</div>
<div>8. Relevant to the reader</div>
<div>9. Personable and &#8220;real&#8221;</div>
<div>10. Includes tags</div>
<div></div>
<div>Also you should check out <a title="FeedBlitz" href="http://www.feedblitz.com/" target="_blank">FeedBlitz</a></div>
<p> </p>
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		<title>Brainstorming with Passion</title>
		<link>http://www.marketing-helper.com/2008/06/brainstorming-with-passion/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.marketing-helper.com/2008/06/brainstorming-with-passion/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 19:44:19 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[Church Marketing]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ministry]]></category>
		<category><![CDATA[Nonprofit Resources]]></category>
		<category><![CDATA[strategies]]></category>

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		<description><![CDATA[Marketing Communication Strategies 101
Ok, I know what you are thinking&#8230; this blog is supposed to eliminate your need to think for yourself, right? Hehe, yeah&#8230; right. I do want to provide you with good step-by-step strategies, but I cannot stress enough the benefit of your own creativity.

And don&#8217;t tell me that you are more of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Marketing Communication Strategies 101</strong></p>
<p>Ok, I know what you are thinking&#8230; this blog is supposed to eliminate your need to think for yourself, right? Hehe, yeah&#8230; right. I do want to provide you with good step-by-step strategies, but I cannot stress enough the benefit of your own creativity.</p>
<p><img class="alignleft" style="float: left; margin-left: 5px; margin-right: 5px;" src="http://www.marketing-helper.com/wp-includes/images/match.gif" alt="Fire fuels passion" width="216" height="195" /></p>
<p>And don&#8217;t tell me that you are more of a &#8220;math&#8221; person, because if you are in the ministry world&#8230; I&#8217;d hope that you have some sort of passion. Not that algebra isn&#8217;t a passionate subject&#8230; but you get the idea. </p>
<p>What does passion have to do with creativity? &#8230; <strong>EVERYTHING</strong>! I already know that most nonprofit leaders are entrepreneurs. But I also know that fire fuels new ideas. And guess what? New ideas fuel passion! Just thinking about the bigger picture can get you excited, motivated, and moving. You don&#8217;t have to have a specific purpose or reason for brainstorming&#8230; but it will keep you and your team from getting stuck in apathy. </p>
<p><strong>Here are some ideas to get you started on brainstorming: </strong></p>
<p>1. Plan regular brainstorming sessions with your staff. Your staff is more valuable than you may know!<br />
2. Start by discussing problems or issues, then go into solutions. <br />
3. Throw out some really ridiculous, radical ideas that nobody would have thought of. This will help people be comfortable saying whatever is on their mind.<br />
4. Talk about the people your organization helps. Tell stories and romanticize it. <br />
5. <a href="http://www.mindtools.com/pages/article/newISS_01.htm">Create a mind map</a> or some sort of flow chart (I am sure everyone has used these at least once in their lifetime). </p>
<p>My partner and I have brainstorming sessions every day. We don&#8217;t always schedule them, and they aren&#8217;t always in a meeting&#8230; sometimes they are in the break room passing by. &#8220;Hey, Aaron&#8230; I have this idea&#8230;&#8221; Even if we don&#8217;t have time to use half of the ideas we come up with&#8230; at least they keep us energized! (And trust me, they sure help beat the 3:00 PM slumps). </p>
<p><a href="mailto:jennifer@nonprofit-expressions.com#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">Contact me here.</a></p>
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